How to Accelerate Your IT Delivery in the Face of High Technological Complexity with MARGO Premium Nearshore

Head of MARGO Polska

Alexandre Le Mée

A results-oriented leader with a strong entrepreneurial spirit, Alexandre currently leads MARGO Poland, bringing a decade of successful experience in business development within the Polish market.

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In a technological market where innovation dictates the pace, execution at scale becomes a critical issue for global leaders. Criteo, a major player in retail media and digital marketing on a global level, operates within a highly multicultural and international ecosystem. Their technological environments are extremely demanding and resolutely oriented towards real-time data and platforms.

This infrastructure also integrates a strong dimension linked to artificial intelligence, thereby imposing colossal challenges in terms of performance, reliability, and scalability. To support this dynamic of constant transformation and automate its industrial data flows, Criteo made the strategic choice to partner with MARGO.

The challenge: maintaining software engineering excellence at a large scale

The very nature of Criteo's business is to be fundamentally focused on perpetual technological transformation. Faced with an ultra-dynamic and increasingly competitive market, the company must continuously evolve its offering and massively automate its data flows. However, maintaining very high engineering standards at a large scale requires highly specialized expertise, combining technical excellence, a fine understanding of the product, and business requirements.

Criteo already had an outsourcing model in India. However, to respond to its new transformation challenges, the company wished to rely on additional efficiency relays on the nearshore side. The objective was to complement this offshore setup in order to improve overall competitiveness and scale the technological organization.

The solution: Nearshore Premium, a true driver of strategic engineering

The MARGO Polska hub or the requirement for tailor-made technology

To meet these requirements without any compromise, MARGO deployed its technological excellence hub. MARGO Polska is a strategic pillar of the group, entirely dedicated to strong expertise such as architecture, data engineering, Cloud, AI, and advanced software development.

Far from low-cost outsourcing logic, we operate a Nearshore Premium model. This setup is meticulously designed to offer you the delivery quality and fluid execution of a local (onshore) team, while bringing you the flexibility and economic efficiency characteristic of nearshore. As Alexandre Le Mée, Country Manager of MARGO Polska, points out, when projects gain in complexity, nearshore can no longer be reduced to a simple cost optimization logic. When it is structured and governed, it becomes a true driver of strategic engineering, capable of supporting projects with very high technological complexity.

The issue is not to export skills, but to fully integrate them into a unified governance. For Criteo, this translated into the integration of Polish talent who do not limit themselves to code execution. Our teams intervene across the entire value chain, from architecture to delivery, actively participating in product decisions. MARGO stands out for its ability to propose the right profiles, placing vital importance on « soft skills », which are essential for getting teams up to speed quickly on high-stakes projects.

A « Zero Friction » approach for smooth integration

The success of this integrated engineering model relies on total organizational coherence. The Warsaw consultants act as a natural extension of your teams. Thanks to an identical time zone, a shared European engineering culture, and perfect mastery of English, they integrate continuously using a « Zero Friction » approach. They directly use your tools, your methods, and your rituals to ensure collaboration without any interruption.

In the context of the Criteo project, distance is largely erased thanks to this geographical and cultural proximity. Coordination, regular exchanges, and frequent travel allow for a highly fluid collaboration with Parisian teams, all operating within a simple, legal, and highly secure administrative framework.

The results: IT delivery acceleration and sustainable competitiveness

The deployment of this integrated engineering currently brings tangible and structuring value to Criteo's organization. The Polish model offers an excellent balance between sharp technical expertise, agile maturity, and cost competitiveness. This optimal balance between Offshore and Nearshore allows Criteo to achieve a very high level of performance while ensuring a strong alignment with its demanding technological model.

On a daily basis, MARGO's Polish profiles integrate fully into Criteo's teams and take part in critical projects with a high level of responsibility and autonomy. For Moncef Bouaita, Agile Delivery Lead at Criteo, the balance sheet of this technological partnership is clear: collaboration with MARGO made it possible to drastically accelerate delivery for Criteo, without ever imposing compromises either on the quality of deliverables or on the company's engineering standards.